NBA All-Star Jalen “J-Dub” Williams is putting his modeling skills at the forefront.
The Oklahoma City Thunder star has teamed up with ECKŌ UNLTD, the original street brand known for its iconic Rhino logo and founded by Marc Ecko in 1993, for their FW25 campaign, which repositions the beloved brand as one of the streetwear greats. This partnership exposes the brand to a new, younger audience via “J-Dub”, placing them at the intersection of professional athleticism and fashion.
On and off the court, “J-Dub” embodies the ethos of ECKŌ and is widely recognized as one of the NBA’s fastest rising stars and best-dressed players, playing by his own rules and always keeping things authentic. This works well with ECKŌ’s new campaign, nod to the early years of the brand, while putting a fresh spin on classic silhouettes.
MORE: Hold up, NBC Sports is hosting an ‘NBA on NBC’ throwback pop-up
In early 2026, ECKŌ and Williams will debut a co-designed capsule collection, bridging the Rhino’s legacy with the rhythm of a new generation.
With ECKŌ’s legacy and “J-Dub’s” rising star status and true champion skills, the campaign will reinforce why the brand is so widely known and loved by so many and tapping into today’s generation who are embracing its deep roots and authentic story.
MORE LIFESTYLE NEWS:
