Texas A&M wide receiver KC Concepion has signed an interesting name, image, and likeness deal with the mega convenience store giant 7-Eleven, as Jaxson Callaway of On3 and Aggies Today first reported. The agreement will place Concepion at the forefront of 7-Eleven’s “Always Open” advertising campaign for the upcoming season.
Concepcion, who transferred from NC State to Texas A&M during the winter, is quickly emerging as one of college football’s highest earners through NIL endorsements. The wideout’s agent, Bryan Miller of The Familie agency, confirmed Concepcion will appear in national ads as part of 7-Eleven’s campaign, with the partnership finalized just ahead of the Aggies’ season opener.
NEW: Texas A&M WR KC Concepcion has inked an NIL deal with 7-Eleven, @AggiesToday reports👍
Concepcion joins 7-Eleven’s “Always Open” ad campaign. https://t.co/gVx4RZaISN pic.twitter.com/EvWy8ljwla
— On3 NIL (@On3NIL) August 27, 2025
According to multiple reports, Concepcion’s NIL earnings for 2025 have exceeded $2.5 million, placing him among the elite student-athletes benefiting from recent changes in NCAA compensation rules.
The “Always Open” campaign aims to highlight reliability and community presence, with Concepcion’s inclusion signaling the growing brand appeal of top college football athletes. The wide receiver is expected to support 7-Eleven’s visibility and participate in various other national campaigns throughout the season.
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