When the brightest lights of Super Bowl 60 illuminate San Francisco this Sunday, one of the most talked-about moments won’t even happen on the field.
A new high-stakes commercial for Fanatics Sportsbook is set to debut, featuring a global icon who is finally ready to address a long-standing piece of internet lore. Rather than shying away from the colorful theories that have followed her personal life for years, the ad finds her leaning directly into the noise, turning a viral narrative into a calculated strategic move.
By acknowledging the “superstitions” that fans have debated for over a decade, the campaign cleverly flips the script, suggesting that what the public sees as a streak of bad luck might actually be a winning formula.
Here’s more on the commercial of the new Sportsbook featuring Jenner.
MORE SUPER BOWL 60 NEWS:
Kendall Jenner Fanatics Sportsbook commercial
In her Super Bowl 60 debut for Fanatics Sportsbook, Jenner officially breaks her silence on the “Kardashian Curse.” The 30-second commercial, titled “Bet on Kendall,” features the supermodel lounging in an mansion while playfully acknowledging the internet theory that athletes’ careers decline after dating a member of her family.
The ad leans into the humor by showing Jenner tossing a match into a pile of jerseys from her ex-boyfriends’ former teams, including the Lakers, 76ers, and Clippers. She jokes that while the world has been busy talking about the curse, she has been quietly betting on it — crediting her “winning streak” against her exes for funding her lavish lifestyle of private jets and vintage cars.
“Any basketball player who dates me kinda hits a… rough patch”
– Kendall Jenner in a new @FanaticsBook commercial 💀 #BetOnKendall pic.twitter.com/5qW2dC6QVG
— NBACentel (@TheNBACentel) January 28, 2026
Transitioning from the basketball court to the gridiron, Jenner announces she is ready for a new chapter: “football players.” The campaign invites fans to use the Fanatics app to bet with or against her on the upcoming Super Bowl between the New England Patriots and Seattle Seahawks.
During a recent appearance on “The Tonight Show,” she revealed her actual wager is on the Patriots to win it all.
MORE: Best Super Bowl commercials of all time
What is the ‘Kardasian Kurse?’
The “Kardashian Curse” is a long-standing urban legend suggesting that any male athlete who becomes romantically involved with a member of the Kardashian-Jenner family will suffer a significant decline in their professional career. The theory points to a pattern of victims who faced injuries, trades, or sudden slumps in performance, most notably NBA stars like Lamar Odom, Kris Humphries, and Ben Simmons.
For years, the family dismissed the narrative as sexist, arguing that the men simply struggled with the intense media pressure that comes with their level of fame. However, the “kurse” has returned to the spotlight for Super Bowl 60 in 2026. Kendall Jenner has officially reclaimed the joke in a viral Fanatics Sportsbook commercial, where she mockingly credits her lavish lifestyle to betting against her own “cursed” ex-boyfriends.
The superstition has even reached the highest levels of the NFL this week. After Kendall publicly backed the New England Patriots to win the Super Bowl on The Tonight Show, fans flooded social media with claims that the team was now doomed.
Robert Kraft w/ a thank you message to Kendall Jenner for her #SuperBowlLX pick.
pic.twitter.com/9KpEdNetC9— The XO Show ™ (@latenightxoshow) January 29, 2026
The chatter became so loud that Patriots owner Robert Kraft personally weighed in, releasing a video telling Kendall he doesn’t believe in the curse and is happy to have her on the team’s side as they head into Sunday’s game.
