When Super Bowl 60 reaches halftime, everyone worldwide will be captivated as Bad Bunny takes the field.
The international superstar is excited to be the headliner for the Super Bowl halftime show on February 8. This special moment will showcase Puerto Rico’s vibrant spirit to viewers around the globe, including those from the San Francisco Bay Area.
The 2026 Super Bowl promises to be a memorable event for Bad Bunny—and a first for the NFL—as he plans to be the first halftime performer to sing entirely in Spanish.
Bad Bunny will also make history as the first male Latino artist to headline a Super Bowl halftime show and the first Latino artist to do so solo.
Bad Bunny experiences a full-circle moment by headlining the Super Bowl 60 halftime show, and Sporting News covers it all.
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Where is Bad Bunny from?
Bad Bunny grew up in Vega Baja, specifically in the Almirante Sur neighborhood. He’s incredibly proud of his Puerto Rican heritage and often highlights the island’s rich culture and political issues in his music.
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Where did Bad Bunny work?
Before gaining international fame on SoundCloud, he worked as a bagger at Econo supermarket while studying communications at the University of Puerto Rico at Arecibo.
This just so happened to be in 2016, the year of Super Bowl 50 held in Santa Clara. Fast forward ten years, and now Bad Bunny is the headline performer for the halftime show at the same stadium.
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What was Bad Bunny’s big break?
During his studies, he worked at Econo and uploaded tracks to SoundCloud until his song “Diles” went viral.
While still employed as a bagger at an Econo supermarket, Bad Bunny uploaded “Diles” to SoundCloud on January 25, 2016. The song gained widespread popularity, attracting the interest of DJ Luian and the Mambo Kingz, who subsequently signed him to their label, Hear This Music.
This event is often seen as the official beginning of his professional journey, but his global fame truly started two years afterward.
He made a big splash in the mainstream scene in 2018 with his collaboration on Cardi B’s “I Like It,” alongside J Balvin.
The track hit No. 1 on the Billboard Hot 100, introducing him to a national audience and setting the stage for his record-breaking albums.
Bad Bunny grocery store music video
The experience holds a special place in his personal story and sense of identity, and the media often revisits or references this scene in different ways.
For example, he has filmed scenes in grocery stores for other music videos, including the hit song “Tití Me Preguntó.”.
Bad Bunny career timeline
2016
While working at an Econo supermarket, he uploads “Diles” to SoundCloud, and it quickly gains popularity, eventually leading to him getting signed by Hear This Music.
2017
Releases “Soy Peor,” a breakout solo hit that truly cements his spot as a leading figure in the Latin Trap scene.
2018
Features on Cardi B’s “I Like It” represent her first number-one hit on the Billboard Hot 100 chart.
2020
Performed at the Super Bowl LIV halftime show alongside Shakira and JLo, creating a memorable moment. Also became the first all-Spanish album to reach No. 1 on the Billboard 200.
2021 and 2022
Bad Bunny becomes the most-streamed artist worldwide on Spotify for three years in a row.
His 2022 album, Un Verano Sin Ti, celebrated a special milestone by earning the first-ever Grammy nomination for Album of the Year for a Spanish-language project.
2023
He makes history as the first solo Latino artist to headline Coachella, marking a proud and inspiring milestone.
2025
He releases his sixth solo album, “Debí Tirar Más Fotos,” which makes a big splash by debuting at No. 1 on the Billboard 200. This incredible achievement marks his fourth all-Spanish album to top the chart, showcasing his continued success and popularity.
2026
Headlining the Super Bowl LX halftime show in February 2026.
