In the kitchen of New England’s newest sports royalty, Ann Michael Maye is paving the way to a fanbase’s heart through its sweet tooth. As the wife of Patriots star quarterback Drake Maye, Ann Michael has transformed from a collegiate business graduate into a viral culinary sensation through her Bakemas TikTok series — a daily December countdown of homemade treats that fueled the Patriots’ offensive line and captivated millions.
Her rise from high school sweetheart to a prominent media personality culminated in early 2026 with a television deal for her own show, “Beyond Bakemas”, on NBC Sports Boston. Balancing Southern charm with the high-stakes world of the NFL, she has become a fixture of the New England community.
Here’s more on the viral “Bakemas”sensation.
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What is ‘Bakemas’?
Bakemas is a viral social media series created by Ann Michael Maye. Launched on December 1, 2025, the series featured daily TikTok videos of Ann Michael baking various holiday treats in the lead-up to Christmas.
A 25-day countdown where Ann Michael posted a new recipe every day in December. The content was praised for its authentic, “unfiltered” feel, often featuring her in her kitchen with occasional cameos from her husband.
The series quickly became a cultural phenomenon within Patriots Nation. Due to the success of the TikTok series, NBC Sports Boston launched a television spin-off in January 2026 called “Beyond Bakemas,” where Ann Michael bakes with local celebrities and Patriots players.
Ann Michael Maye just finished filming “Beyond Bakemas” at the @NBCSBoston kitchen. 👀
What’s on the menu????
🎥: @NBCSBoston pic.twitter.com/qkhPp38Nd0
— Michael Rodnick (@MJRodnick) January 8, 2026
Bakemas has become quite popular among the New England faithful.
Bakemas chants lol https://t.co/k37NaODm8U pic.twitter.com/iMllBn0AG4
— Nicole Menner (@NicoleMenner) January 18, 2026
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Ann Michael Maye ‘Bakemas’ videos
Maye’s videos have gained massive popularity, especially when there are candidates from the superstar quarterback.
What a way to end Bakemas! Don’t cry because it’s over. Smile because it happened. A 1 bite everybody knows the rules shout out from Drake and a surprise cameo from Will Campbell. This team is going to the Super Bowl! #bakemas pic.twitter.com/L5kNW2vnFG
— Dave Portnoy (@stoolpresidente) December 25, 2025
It’s led to some creative edits as well.
Drake Maye Bakemas tomorrow against the Bills pic.twitter.com/P3N1yfZ3Tf
— DomThePatsFan (@domthepatsfan) December 13, 2025
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Ann Michael Maye ‘Bakemas’ recipes
Specific Bakemas recipes can be found on Maye’s TikTok channel, where she takes viewers through the process step-by-step.
Among the most popular entries in the series are her signature Gameday M&M Cookies — featuring the Patriots’ red and blue colors — and her Apple Cinnamon Oat Bars, which became a clubhouse favorite for the team’s offensive line. Other viral hits include her peppermint chocolate chip cookies and a holiday-inspired apple crisp that even caught the attention of the Patriots’ coaching staff.
